From Hidden Holes in the Boat to Exit-Ready: How Kymera Doubled Its Gross Margin and Rebuilt a Business Worth Selling

Founder & Owner

Founded by Bob Heid

Meet Bob Heid, founder of We Are Kymera, who set out to turn his marketing agency around after losing key business to acquisitions. He rebuilt financial visibility, developed his leadership team, and positioned the company for a favorable exit.

I thought I had a pretty good handle on where we were, but there were holes in the boat that were going to sink us. Volare helped us find them, plug them, and build a business that’s going to be worth a lot more than I thought it would be.

Bob Heid
Founder & Owner

32% → 64% (Doubled)

Gross Margin Improvement

~92% (Monthly operating loss narrowed from approx. −$34K to −$2.8K)

Operating Loss Reduction

Overwhelming Service Menu → Streamlined, Higher-Margin Offers

Service Offer Simplification

Volare AI Impact

Bob Heid built We Are Kymera into a full-service marketing agency spanning digital and traditional channels. After losing significant business to client acquisitions, Bob engaged Volare to lead a turnaround that restored visibility into the company’s real financial health, redesigned its service offerings, restructured the organization so the right people owned the right work, and developed his leadership team so the business could run, and eventually sell, without him at the center of every decision.

Volare partnered with Bob to:

  • See the Business Clearly: Give leadership an honest, real-time view of where the company was actually making and losing money.
  • Make Every Dollar Work Harder: Double gross margin (the share of each revenue dollar left after the direct cost of delivering the work) through a sharper offer and tighter cost discipline.
  • Get the Right People in the Right Seats: Reorganize reporting lines and account ownership so work flowed to the strongest people and freed capacity where it was needed most.
  • Build a Business That Can Run, and Sell, Without Him: Turn a capable management team into financial owners of the business and ready the company for a favorable exit.

The Challenge there was:

Bob believed he had a solid grasp of his finances and operations. In reality, the company’s true health was obscured. Profit was leaking in ways the existing reporting didn’t reveal, and the founder had drifted into day-to-day work rather than the strategic priorities only he could own.

  • Obscured Financial Health: Limited visibility into gross margin and project profitability meant leadership couldn’t see where the company was losing money. These were the “holes in the boat” that threatened the business if left unaddressed.
  • Founder Pulled Into the Wrong Work: Bob was absorbed in daily tasks and networking-driven sales rather than training his team and steering long-term strategy, leaving capable leaders without the financial fluency to drive profitability.
  • An Overwhelming, Under-Priced Offer: A sprawling menu of services created operational drag and inconsistent pricing, making it difficult to protect margin or sell the company’s highest-value work with confidence.
  • Misaligned Roles & Reporting: Key accounts and responsibilities sat with the wrong people given where the business was headed, leaving the strongest performers under-leveraged and the structure unready for a transition of ownership.

The Solution we applied:

Volare engineered a turnaround built on financial clarity, a sharper offer, and a leadership team equipped to run the business, so the founder could step back and the company could become genuinely sellable.

  • Financial Clarity & Cost Discipline: Directed a restructuring of how the company tracks costs, breaking them into clear categories, and drove the creation of a single forward-looking projection with Bob's accounting team, giving leadership an accurate picture of margin and a defined path to profitability.
  • Offer Redesign & Re-Pricing: Simplified an overwhelming service menu and raised the pricing floor on the company’s highest-margin work, protecting profitability on every deal.
  • Organizational Restructuring: Redrew reporting lines and reassigned account ownership account by account, moving relationships to the strongest growth-focused performers, documenting each role with its own standard operating procedures, and sequencing a phased plan to bring the right people into the right seats.
  • Leadership Development & Operating Cadence: Brought the company’s existing COO and revenue lead into weekly meetings focused on finances, pipeline, and goals, teaching them to read a P&L and a balance sheet and own the numbers, not just day-to-day operations.

The Outcome we got:

The turnaround moved the business from monthly losses and obscured finances to a clearer, more profitable, exit-ready footing, with a leadership team that increasingly runs the company on its own.

  • Margin Doubled, Losses Cut: Gross margin roughly doubled year over year (32% to 64%), and the monthly operating loss narrowed by approximately 92% across the first four months of 2026, a clear stabilization trend.
  • Founder Freed to Work On the Business: With his leadership team now owning weekly financial reviews and building their own programs and processes, Bob shifted from working in the business to working on it, reclaiming time and focus for strategy and exit planning.
  • A Stronger, Clearer Organization: Accounts and responsibilities were realigned to the right owners, role-level standard operating procedures captured how the work actually gets done, and a phased restructuring plan put the company on a path to a leaner, better-aligned team.
  • Positioned for a Favorable Exit: With the new margin structure in place and known costs (including legal fees and severance lines) rolling off the books, the company is positioned to build a demonstrated profitability story and pursue an ownership transition on far stronger footing than before.
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