How a Bootstrapped Founding Team Hit 78% Growth and Began Engineering a Recession-Proof Path to Exit

Co-Founders, CEO & COO

Founded by Gregory Perrine & Rocio Aldana

Gregory Perrine and Rocio Aldana are bootstrapped co-founders who scaled their hybrid technology-and-services business while managing intense delivery cycles, retaining 100% independent equity, and putting a clear, multi-year exit roadmap in place.

“In a few short months, we've seen rapid growth and a dramatic increase in the value of our business. The clarity we've gained, the sales growth, the projects we've moved forward…none of that would have happened without Volare. It is worth every single penny.”

Gregory Perrine
Co-Founders, CEO & COO

~78%

Year-over-year revenue growth on the current trajectory, achieved entirely on founder capital with zero outside investment.

184%

Swing in enterprise value, from negative to positive, in the first six months of the engagement.

+10 pts

Gain on the Health & Value index in the first 90 days, on the specific drivers that determine what an acquirer will pay.

Volare AI Impact

Pholeo pairs a purpose-built planning platform with hands-on event services to take the manual drag out of complex event logistics. Gregory Perrine and Rocio Aldana had built something real: a strong product, loyal clients, and consistent revenue. Through structured advising, they began turning that operation into a company built to be sold, laying the financial, commercial, and strategic groundwork for a multi-year exit.

Volare partnered with Pholeo to:

  • Build the map. Translate a 2030 ambition into a reverse-engineered exit plan with a target valuation, a revenue model, defined founder payouts, and the pacing to get there.
  • Commercialize the offer. Shape a growing set of services into a clear, productized, tiered lineup, and build the margin visibility to price and scale it with confidence.
  • Structure the moat. Position the hybrid model so the services arm funds and de-risks the higher-multiple software business, insulating the company from the 2026 market compression.

The Challenge there was:

Like most determined founders, Gregory and Rocio were carrying the entire company themselves and moving fast. To build toward a real exit, three things needed to come into focus.

  • Challenge 1 — A vision without a plan. The founders knew where they wanted the company to be by 2030 but had not yet translated that ambition into a target valuation, a revenue model, or a year-by-year path with the pacing required to reach it.
  • Challenge 2 — Offers needed definition. Their services had grown organically and were ready to be shaped into a clear, named lineup with set scope and pricing, backed by real visibility into the profitability of each product and engagement.
  • Challenge 3 — Sales needed a process. The motion that brought in business lived largely with the founders. It needed to become a documented, repeatable engine the company could run, and a future hire could own, independent of them.

The Solution we applied:

Over just six months of structured advising, the founders did the demanding work of building the foundation for an exit. Volare guided the strategy and held the line; Gregory and Rocio executed.

  • Solution 1 — A reverse-engineered exit roadmap. Volare built a multi-year plan with real numbers attached: a target valuation, a revenue model, a defined payout goal for each founder, and the sequencing and pacing to hit the 2030 target. For the first time, the team could see the exact steps and the rate they needed to move, and tell in any given week whether they were on track.
  • Solution 2 — A productized offer with real margins. They consolidated their work into a clean, tiered Signature Service with defined scope and price points, and built the framework to measure profitability at the level of each product and engagement. The complexity that makes the work valuable stays backstage; what a client sees is a simple, confident menu, and what the founders see is the true economics behind it.
  • Solution 3 — A repeatable sales engine and a hybrid moat. They defined their ideal client precisely, documented a sales playbook, and stood up a segmented pipeline with automated outreach timed to each prospect’s buying window, moving the sales motion out of their heads and into a system. Alongside it, Volare reframed the services arm from a perceived drag on value into a deliberate strength that funds the software business and steadies the company through market volatility.

The Outcome we got:

In the first six months alone, the founders moved from running a fast-growing business to building the foundation of a sellable one, with early results already on the board.

  • Outcome 1 — 78% Year-Over-Year Growth, full ownership. The company is pacing to roughly 78% year-over-year growth or more, based entirely on earned revenue, keeping both the upside and the control in the founders’ hands.
  • Outcome 2 — A 184% swing in enterprise value. By growing revenue, shifting the mix toward higher-value software, and improving the value drivers a buyer scrutinizes, enterprise value swung 184%, from negative to positive, inside the first six months.
  • Outcome 3 — The groundwork for the exit in place. A documented sales engine, a productized and profitable offer, a reverse-engineered roadmap with founder payouts defined, and a hybrid structure built to weather the market, all established as the foundation for the years ahead.
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