A rapidly growing SaaS-and-services startup that takes manual work out of complex event logistics for event planners.
“In a few short months, we’ve seen rapid growth and a dramatic increase in the value of our business. The clarity we’ve gained, the sales growth, the projects we’ve moved forward…none of that would have happened without Volare. It is worth every single penny.”
Pholeo is now a higher-value, higher-margin SaaS-and-services company built to run without its founders — and built to sell, with a reverse-engineered roadmap, defined founder payouts, and the value drivers a buyer scrutinizes climbing fast.
The vision was clear but the plan wasn’t. Pholeo knew where it wanted to be but had no target valuation, no sales engine, and no visibility into the margin behind each offer. The sales that drove the business lived with the founders, the services had grown into an unruly patchwork, and there was no way to know, week to week, whether the company was on pace.
Now the vision has real numbers behind it — a valuation target, a sales engine, and margin visibility on every offer. The services are a clean, tiered lineup, the sales motion runs as a documented engine instead of living in the founders’ heads, and the team can tell in any given week exactly where they stand. What felt like carrying the whole company now feels like running it with control and confidence.
Turned founder-led selling into a scalable, predictable revenue model — a sharply defined ideal client, a documented sales playbook, and a segmented pipeline timed to each prospect’s buying window. The sharpened messaging now pulls real clicks and real inquiries.
Productized the work into a clean, tiered Signature Service with defined scope and price points — turning scattered, ad-hoc project work into a structured, higher-margin offer.
Built a reverse-engineered plan with real numbers attached: a target valuation, a revenue model, defined founder payouts, and the pacing to hit them, plus the visibility to see the true economics of every product and engagement.
Reframed the hybrid model so the services arm funds and de-risks the higher-multiple SaaS business — turning a perceived drag into a deliberate strength that steadies the company through market volatility.
